Module 9: Education Based Marketing - Turn Expertise into a Marketing Asset

Demonstrate Your Expertise by Publishing Educational Content

A marketing asset of the firm is the knowledge, qualifiactions and experience of advisers. This expertise is developed into educational content tailored to the needs and interests of target clients. Also known as content marketing, the content is published on-line to demonstrate how advisers are experts who have a thorough understanding of the needs and issues of their target clients.

Education Based Marketing (EBM) positions an adviser as the go-to-expert. It is the basis of Influencer Marketing and being a thought leader. When coupled with the marketing strategies in the other Modules, particularly personal branding, advisers are able to be positioned as specialists for the advice provided, and the clients they serve.

Use your expertise to create client opportunities and strengthen competitive advantages. The PDF Module 9: Education Based Marketing for Advice - Available 20th September 2020 from our Shopify store.