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Marketing Resources for Advisers

Empowering Advisers to Turn Their Expertise into Marketing Assets

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PO Box 237
Blackburn 3130
VIC AU
Tel 0417 831 737

Create a strong marketing brand for your firm

The Firm's Brand Communicates its Identity to Target Audiences

The Positioning Statement communicates the firm's brand to target audiences consisting of existing clients, prospects, referral sources, industry stakeholders, and employees.

Whereas, the Advice Model states what the firm does and for whom. The Positioning Statement comprises the marketing messages and tailored benefits for each category of target client. It ensures consistency with messaging to maximise the return on the investment in marketing.

Marketing must not be ad hoc or feature inconsistent messaging. The Internet requires a consist brand for the firm and an on-line presence which reassures clients, prospects and referred individuals. What do referrals find when they search for the firm or an adviser on-line?

Protect your firm's reputation and brand. Maximise opportunities when prospects find the firm on-line by downloading the PDF Module now - Module 5: Positioning Statement for Marketing Advice by clicking here.