This website is for the professional advisers and business owners who are committed to maximising the effectiveness of their marketing. My approach applies the
actions and strategies I have identified from over 20 years of "hands-on" coaching. The Guides I write are based on the topics of goal setting, business planning and an insatiable commitment to
applying the latest marketing and sales strategies.
I want the readers of my Guides and my coaching clients to have the tools to be successful. To access new ideas with proven actions. If clients are committed
to implementing the actions in my articles and Guides then I have no doubt their businesses will be more successful.
I am a professional business coach and advice marketing strategist based in Melbourne, Australia. Over two decades I have coached business owners and advisers in
four Australian states and the ACT.
I am committed to providing highly practical and easy-to-use materials for small business owners and advisers. I have a Bachelor of Business, majoring in
marketing, and an MBA. I spend over 80 percent of my working life directly with business and practice owners.
In 2006 I established FORMIDABLE Business as the brand for my materials and resources to assist business owners. I also published a booklet on the topic of
I have spent the past few years developing and testing a comprehensive range of tools, checklists and practical ‘actions based’ materials that will provide
business owners with a FORMIDABLE Business. Because my clients are small business owners I know they don’t want unnecessary ‘padding’ but practical actions that will deliver results.
Also I support the best football team in the world - Port Adelaide Football Club (AFL)!!!