Module 6: Personal Branding and Marketing Messages for Advisers

Personal Branding Positions Advisers as Experts

The future success of advisers depends on them being effective communicators of their expertise and areas of specialisation. Being the go-to-expert for clients needing specialist advice. Working with ideal clients and being recognised as an expert by clients, referral sources and influencers. This avoids on-line competition, trying to be all-things-to-all people, and creates opportunities to generate higher fees.

Each adviser must have a personal branding strategy to take full advantage of the on-line client opportunities. It has never been easier for an adviser to reach and engage prospective clients and referral sources.

The personal branding strategy uses strategies such as an dedicated marketing messages, Influencer Marketing, LinkedIn, authored content and networking. Applied on-line, this provides unparrelled reach and opportunities.

Be positioned as an expert to take advantage of client opportunities and fully leverage your expertise. The PDF download - Module 6: Personal Branding for Advisers - available August 31st 2020 from our Shopify store.