Want to be seen as an influencer and expert in your industry?
The 'Get FOCUSED Guide to Education Based
Marketing' is a PDF download to assist small business owners to position themselves as an expert on their chosen topic, or their business as a
specialist in its industry.
This Guide answers the following questions:
- What is Education Based Marketing and what forms can it take?
- What are the benefits of Education Based Marketing?
- What is Drip-feed Marketing and how does it work with Education Based Marketing?
- Does my business need this form of marketing?
- How can I use Education Based Marketing to target niche clients over the Internet?
- What are the steps in developing an Education Based Marketing campaign?
The advantages of this form of marketing are:
- Positions your business as a expert on its chosen topics - even as an educator
- Ideally suited to being distributed over the Internet
- Positive form of viral marketing as clients will forward it to their networks
- Inexpensive form of marketing that has a long-life
- Appeals to higher value clients i.e. it is not price basedd
- Positive means of differentiating business from competitors
- Ideal for advice based businesses
- Complements existing marketing
This Guide details the steps for launching your own Education Based Marketing campaign. It shows you how to position your business as a specialist on its chosen
AVAILABLE in 2018. The first version has been written for financial planners and is available on this