The Get FOCUSED range of small business guides covers important
topics for small business owners. These guides provide practical information on each topic with the strategies and actions to assist small business owners with implementation. The guides represent
great value at only AUD $19.75 (Australian Dollars) as a PDF download. An overview of each of the Guides and their availability is listed below:
Business Coaching Guide - This guide assists business owners to decide if they need a business coach,
the type of coaching required, and a set of questions and criteria for interviewing and selecting the right coach. This comprehensive guide includes all the materials to identify the right coach for
your business and ensure you avoid potential problems. Available NOW. Click here to find out more about this Guide.
Education Based Marketing Guide - Education based marketing is an effective means for a business to
effectively differentiate itself from competitors by marketing its expertise. Position your business as a specialist or the owner as an expert. Ideally suited for advice based business. This Guide
explains how to develop an education based marketing campaign. Is your business fully leveraging its expertise? Available late
2017. Click here to find out more about this Guide.
Business Planning Guide - This Guide explains how to develop action oriented projects for achieving
objectives, rather than the traditional business plan. Available 2018. Click here to find out more about this Guide.
Positioning for Marketing Success Guide - This Guide explains how to position your business on the key
marketing criteria to ensure it has a clearly defined brand and maximises the effectiveness of its marketing. Available late 2017. Click here to find out more about this Guide.
To visit the Lulu.com bookstore where all available Guides are listed please click here.