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Step
6 in the FORMIDABLE Business - Differentiation
Differentiation
is making sure your business stands out from its competitors.
It is determining the criteria on which your business will
compete and position itself in the market place. It is
the marketing messages and mediums you employ to gain a competitive
difference so that you impact on the clients and prospects that you
want to serve. It is the answer you provide to the
client question - "Why should I do business with your company?"
Differentiation
is the basis on which you compete and includes all the elements
used in communicating your identity, benefits and value adding
propositions to clients.
Many
businesses fail to clearly differentiate their business or they
send out confusing and conflicting messages.
Every
business needs to have a clearly defined statement of the criteria
on which it will market and sell its products and services.
Differentiation is giving your business a clear identity and
communicating effective messages on the mediums that have maximum
impact on your targeted client niches.
Differentiation
is more than what you do it also includes the effective
communication of your values.
Your
business needs to appeal to its ideal clients and stand out from
its competition on the buying criteria that are important to
clients.
Available
in 2011 - We
will be launching the FORMIDABLE Business Kit - a Guide (PDF),
Workbook (PDF) and MP3 audio product that you can download to
DIFFERENTIATE your business.
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