MOMENTUM

Step 4 in the FORMIDABLE Business - Momentum

Every business must have Momentum moving it forward towards its desired outcomes.  Traditionally this approach has been called business planning. However, business planning has never realised its full potential with small to medium sized enterprises because it has traditionally been a time consuming exercise and rather boring exercise.

In the FORMIDABLE Business, Momentum is a stream lined approach to making things happen in your business.   It does not fall into the traditional trap of over analysing the business but focuses on outcomes and activities.

Business operators need action based Momentum at each level of their business.  Momentum must be directed and consistently applied.  Specific breakthrough strategies are used to keep the business moving forward.

Often the progress of a business is dependent on the business operator being totally responsible for 'making things happen'.  This will not work because business operators are too easily drawn into the day-to-day operations of the business.  As a result the business lurches forward with a series of unrelated bursts of activity from the operator responding to circumstances.  Whilst the operator is an important factor in providing direction, there needs to be other systems and resources, such as Breakthrough Strategies, that ensure Momentum is developed and sustained.

Breakthrough Strategies are a set of specific actions that allow Momentum to be implemented.  There are numerous barriers that have held your business back in the past from moving forward.  The process for implementing Momentum requires that these barriers be identified and removed or minimised.

Too many operators believe their initial enthusiasm for the changes will be enough for things to happen – it won't.  There needs to be a sustained plan of activity.  You don’t run a marathon by sprinting the first 1,000 metres!  Breakthrough Strategies are used when the business operator is ready to implement change into their business.

The implementation of the changes must be a process that is managed and carefully thought through.  This stage is where the business plan often fails.  Frequently all the thought and effort goes into the analysis and construction of the business plan, without the necessary consideration of how the business planning process will be implemented.

Click here to review the specific marketing and sales strategies that can be used to provide your business with Momentum.

Available in 2011 - We will be launching the FORMIDABLE Business Kit - a Guide (PDF), Workbook (PDF) and MP3 audio product that you can download to make your business have MOMENTUM.