Since 2001 I have coached and mentored financial planning practice principals and other professional advisers and
consultants to successfully implement Internet marketing and social media strategies.
My 6 step approach is practical and results driven. I don't waste time on the technology but focus on the marketing
strategies that effectively communicate the value of the advice provided, and the marketing campaigns to generate new client opportunities and better engage existing clients.
My clients want to effectively market their expertise and advice in the most time and cost effective manner - without all
the hype around digital marketing. My coaching, and the Guides and free PDF downloads on this website, apply the actions and strategies I have tested and developed from two decades of 'hands-on'
marketing with advisers.
I have written a series of Guides (PDF downloads) on the 6 steps I use to effectively market the advice and services of
advice based professionals and their practices. I want the readers of my Guides and my coaching clients to have the tools to be successful. To access new ideas and the practical actions to
achieve their goals. If advisers implement the actions in my articles and Guides then I have no doubt their firms will be more successful.
The question often asked by advisers and practice management is "Do I need to invest in on-line marketing and be active on
social media?” The short answer is YES - you need a strong and professional presence where your clients and prospects are. That does not mean on every social media network, but the ones that are
relevant to your target clients. Gain a competitive advantage by effectively communicating your expertise and advice where your clients of today and tomorrow are.
I am an Advice Marketing Strategist and Coach based in Melbourne, Australia. I have a Bachelor of Business, majoring in
marketing, and an MBA. I spend over 80 percent of my working life directly with advisers and practice principals.To see my full background and resume visit my LinkedIn profile
(http://au.linkedin.com/in/marklaingbusinesscoach) - feel free to send me an invitation to connect!