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SWOT Analysis Guide for AUSTRALIAN Financial Planners

 

A comprehensive 62 page SWOT Analysis Guide for Australian Financial Planners

Mark Laing has worked with financial planners since 1996. This 62 page SWOT Analysis guide has been written for Australian financial planners and includes detailed checklists that cover the specific concerns of planners. 

The contents of this PDF download include:

  • Developed over 14 years and and proven on dozens of financial planning practices in three states.
  • Contains easy step-by-step actions for conducting a SWOT Analysis on the total practice or its key functions.
  • Details how to maximise the benefits from a SWOT i.e.;
    • Take advantage of your strengths
    • Overcome weaknesses
    • Grasp opportunities
    • Minimise threats
  • Lists the key mistakes made by financial planning practice principals/managers that minimise the effectiveness of a SWOT Analysis.
  • Has instructions on how to conduct a brainstorming session.
  • Includes 3 templates - writing your long term goals, identifying your short term issues and a SWOT Analysis template to complete.
  • Has 3 checklists (over 22 pages) of issues to be considered when reviewing your financial planning practice.The extensive checklist reviews specific financial planning issues such as:
    • The move to fees for advice instead of product based commissions
    • Education based marketing
  • In summary - how to use a SWOT Analysis to dramatically improve the results of your practice.

Edition 2:AVAILABLE NOW as a PDF download for only AUD $23.75 (includes GST). This is 34% off the hard copy price of $36.00. Order your copy now by completing the email order form below.


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